It is asked the creation of the communication campaign from the perfume LOEWE 001, behind the concept of “the morning after”.
Creating a relation between smell and the morning after, it araises the idea of using photographies where it can be sensed some kind of smell easily found in a morning after, coming from perfume, shower and coffee. There are also three statements used as film subtitles which are part of a conversation these two people could be having that morning.
Background photographies + statement are applied with a film screen look, a direct relation to old love films, where love was treated with shyness, reserved but very passionate. The feelings I’m searching for in this campaign.